# Your Customer Records

> SUBLAKE Docs · Your Business & Customers · https://sublake.com/docs/customer-records

Every customer is one record, unified across channels.

## One record per customer

When someone contacts you — by call, text, DM, or web chat — SUBLAKE matches them to an existing record or creates one. The same person across different channels stays a single record, so you never have duplicates or half the story.

## Built automatically

Records are built from real interactions — you don't have to type anything in. Each one holds the customer's history and the context your AI (and you) need to help them.