SUBLAKE is an AI-powered platform that gives service businesses four AI employees — a Receptionist, a Reputation Manager, an Office Manager, and a Marketing Manager — that run the front office 24/7. It includes a Smart CRM, unified inbox, and analytics, all bundled at a single flat rate.

How much does SUBLAKE cost?

SUBLAKE is one flat plan at $299/month per location. Every AI employee, every channel (calls, SMS, email, chat, social), the Smart CRM, and analytics are included. No tiers, no per-seat pricing, no add-ons. Every account starts with a 14-day free trial — no credit card required.

What does an AI employee actually do?

Each of the four AI employees owns a domain end-to-end. The Receptionist answers every inbound call, SMS, and chat 24/7 and books appointments directly into your calendar. The Reputation Manager replies to every Google and Yelp review and requests reviews from satisfied customers. The Office Manager owns your calendar — confirmations, reminders, no-show recovery, and lapsed-client outreach. The Marketing Manager drafts email and social campaigns in your brand voice and runs nurture sequences.

Which industries is SUBLAKE built for?

SUBLAKE is purpose-built for service businesses: home services (HVAC, plumbing, electrical, roofing), auto services (repair, body, detail, tire), beauty and wellness (salons, spas, fitness, med spas), healthcare (clinics, dental, chiropractic, veterinary), and legal and finance (law firms, accounting, financial advisors).

Is there a free trial?

Yes. SUBLAKE includes a 14-day free trial on every account. No credit card is required to start, and you can cancel before day fifteen for $0.

Messaging (SMS) Terms

Last updated: July 3, 2026

SUBLAKE Holdings LLC ("SUBLAKE", "we", "us") operates a text-message (SMS) program on behalf of the local service businesses that use our platform. These Messaging Terms describe what texts we send, how you consent to receive them, and how to stop them at any time. Our messages are transactional and account-related only — we do not send marketing or promotional text messages through this program.

1. Overview

Messages are sent from a SUBLAKE platform number, and each message identifies the business it is sent on behalf of (for example, "Smile Dental: …"). Consent to receive these messages is not a condition of any purchase.

2. Message Programs

Appointment reminders & confirmations. Sent to a business's customers who booked an appointment and provided their mobile number — for example, a confirmation when you book and a reminder before your appointment.
Account & payment alerts. Sent to a business owner about their own SUBLAKE account — for example, a notification that a payment was received or that their account needs attention.

Sample messages:

Smile Dental: Reminder — your appointment is tomorrow at 2:00 PM. Reply STOP to opt out.
SUBLAKE: You got paid $120.00 from Jane Doe. View it in SUBLAKE. Reply STOP to opt out.

4. Message Frequency

Message frequency varies and depends on your activity — for example, the appointments you book or the account and payment events on your SUBLAKE account.

5. Message & Data Rates

Message and data rates may apply, depending on your mobile carrier and plan. SUBLAKE does not charge you for receiving these messages.

6. Opt-Out — Reply STOP

You can cancel at any time by replying STOP to any message. After you send STOP, we will send one confirmation and then stop sending you messages from that program. You can rejoin at any time by replying START or by opting in again.

7. Help — Reply HELP

For help, reply HELP to any message, or contact us at contact@sublake.com.

8. Privacy

We do not sell or share your phone number or your opt-in with third parties for their own marketing. Mobile information is used only to deliver the messages described here. See our Privacy Policy for full details on how we handle your information.

9. Carriers

Carriers are not liable for delayed or undelivered messages. Supported carriers include major US carriers; carrier participation may change.

10. Contact

Questions about this messaging program? Contact SUBLAKE Holdings LLC at contact@sublake.com.

Messaging (SMS) Terms

Last updated: July 3, 2026

1. Overview

2. Message Programs

Appointment reminders & confirmations. Sent to a business's customers who booked an appointment and provided their mobile number — for example, a confirmation when you book and a reminder before your appointment.
Account & payment alerts. Sent to a business owner about their own SUBLAKE account — for example, a notification that a payment was received or that their account needs attention.

Sample messages:

Smile Dental: Reminder — your appointment is tomorrow at 2:00 PM. Reply STOP to opt out.
SUBLAKE: You got paid $120.00 from Jane Doe. View it in SUBLAKE. Reply STOP to opt out.

4. Message Frequency

Message frequency varies and depends on your activity — for example, the appointments you book or the account and payment events on your SUBLAKE account.

5. Message & Data Rates

Message and data rates may apply, depending on your mobile carrier and plan. SUBLAKE does not charge you for receiving these messages.

6. Opt-Out — Reply STOP

7. Help — Reply HELP

For help, reply HELP to any message, or contact us at contact@sublake.com.

8. Privacy

9. Carriers

Carriers are not liable for delayed or undelivered messages. Supported carriers include major US carriers; carrier participation may change.

10. Contact

Questions about this messaging program? Contact SUBLAKE Holdings LLC at contact@sublake.com.

Messaging (SMS) Terms | SUBLAKE | SUBLAKE

Messaging (SMS) Terms

1. Overview

2. Message Programs

3. How You Opt In

4. Message Frequency

5. Message & Data Rates

6. Opt-Out — Reply STOP

7. Help — Reply HELP

8. Privacy

9. Carriers

10. Contact

Messaging (SMS) Terms

1. Overview

2. Message Programs

3. How You Opt In

4. Message Frequency

5. Message & Data Rates

6. Opt-Out — Reply STOP

7. Help — Reply HELP

8. Privacy

9. Carriers

10. Contact