SUBLAKE runs the front office 24/7 for field and home service businesses — an AI Receptionist that answers every call, text and web chat and takes the job down, flagging urgent ones to your phone, and an AI Office Manager that handles reminders, confirmations and no-show follow-up. It includes online booking, payments, a unified contact record and analytics.

How much does SUBLAKE cost?

SUBLAKE has two plans, and both include the full AI Front Office — online booking, payments, and a unified customer record. Pro is $99/month with 300 voice minutes, 1,000 texts, 1,000 emails, 5,000 contacts and 3 team seats. Business is $299/month for busier shops: 1,000 voice minutes, 5,000 texts, 5,000 emails, unlimited contacts and seats, and priority support. Both have hard caps — never overage. Every account starts with a 14-day free trial — no credit card required.

What does the AI actually do?

The AI Receptionist answers every inbound call, text and web chat 24/7, answers questions about your services and prices, takes the job down — who, where, what is wrong and when suits them — and pushes urgent jobs to your phone. It never books a time itself: you call back and confirm it, or customers book themselves through your booking link. The AI Office Manager then sends the confirmation and reminders and follows up after a no-show.

Which industries is SUBLAKE built for?

SUBLAKE is built for field, home and commercial service businesses: plumbing, HVAC, electrical, roofing, landscaping, cleaning, pest control, appliance repair and the other trades where you are on a job and cannot pick up the phone.

Is there a free trial?

Yes. SUBLAKE includes a 14-day free trial on every account. No credit card is required to start, and you can cancel before day fifteen for $0.

Getting Paid

Accept payments from your customers, built in — no separate terminal or merchant account.

How it works

Set up payments once under Payments. Then you can charge a card in person with Tap to Pay, or send a secure payment link by text or email — your customer can pay it by card, Apple Pay or Google Pay, bank transfer, Klarna or Cash App Pay where your account offers them. Money settles to your own bank account.

Tips and deposits

Turn on tips under Payments → Setup and your customer picks one on your phone before they tap. Ask for a deposit on a quote and your customer pays it when they approve.

Cash and checks

Cash and checks you record on an invoice show under Payments too, marked as recorded. They never go through the payment provider, so there is no fee, and a refund of one is a record that you handed the money back.

You're the merchant

Payments go directly to you. SUBLAKE helps you collect them through our payment provider; you remain responsible for your own goods, services, refunds, and disputes.

Secure by design

Card details are handled and tokenized by our payment provider. SUBLAKE never stores full card or bank-account numbers.