SUBLAKE runs the front office 24/7 for field and home service businesses — an AI Receptionist that answers every call, text and web chat and takes the job down, flagging urgent ones to your phone, and an AI Office Manager that handles reminders, confirmations and no-show follow-up. It includes online booking, payments, a unified contact record and analytics.

How much does SUBLAKE cost?

SUBLAKE has two plans, and both include the full AI Front Office — online booking, payments, and a unified customer record. Pro is $99/month with 300 voice minutes, 1,000 texts, 1,000 emails, 5,000 contacts and 3 team seats. Business is $299/month for busier shops: 1,000 voice minutes, 5,000 texts, 5,000 emails, unlimited contacts and seats, and priority support. Both have hard caps — never overage. Every account starts with a 14-day free trial — no credit card required.

What does the AI actually do?

The AI Receptionist answers every inbound call, text and web chat 24/7, answers questions about your services and prices, takes the job down — who, where, what is wrong and when suits them — and pushes urgent jobs to your phone. It never books a time itself: you call back and confirm it, or customers book themselves through your booking link. The AI Office Manager then sends the confirmation and reminders and follows up after a no-show.

Which industries is SUBLAKE built for?

SUBLAKE is built for field, home and commercial service businesses: plumbing, HVAC, electrical, roofing, landscaping, cleaning, pest control, appliance repair and the other trades where you are on a job and cannot pick up the phone.

Is there a free trial?

Yes. SUBLAKE includes a 14-day free trial on every account. No credit card is required to start, and you can cancel before day fifteen for $0.

SUBLAKE Docs Dashboard

Browse the docs

Introduction

What is SUBLAKE?
How SUBLAKE Works
Quick Start

AI Employees

Your AI Employees
AI Receptionist (Aria)
AI Office Manager (Max)
Training Your AI
Staying in the Loop
Test Your AI

Channels

Phone Numbers
Setting Up Your AI Voice
Text Messaging & Compliance
Website Chat
WhatsApp
Instagram & Messenger
Email

Inbox

Unified Inbox
Replying
Caller Recognition

Requests & Forms

Requests
Forms

Calendar & Booking

Booking Appointments
Calendar Sync
Availability & Hours
Online Booking

Payments

Getting Paid
Setting Up Payments
Payment Links
Tap to Pay
Refunds
Disputes & Chargebacks
Payouts
Bank & Debit Accounts
Fees
Sales Tax
Tax Documents & Receipts

Your Business & Customers

Business Info
Your Customer Records
Analytics & Reporting
Team & Roles
Mobile App

Integrations

Integrations
Accounting: QuickBooks & Xero
Zapier

Developers

Developers: API & API keys
Webhooks & events
AI assistants (MCP)

Security & Compliance

Data Security
Phone & Text Consent
Call Recording
Your Data Rights
Who We Rely On
Deleting Your Workspace

Billing

Plans & Pricing
Usage & Limits
Managing Your Subscription
Invoices & Payment
Partner Program

Troubleshooting

Common Issues
Getting Help

Text Messaging & Compliance

Markdown Open in Claude Open in ChatGPT

SUBLAKE handles the rules of texting so you don't have to.

Opt-out is automatic

A customer who replies STOP (or UNSUBSCRIBE, END, CANCEL, QUIT) is opted out immediately, with a confirmation
Replying START opts them back in
Replying HELP returns help information
Keywords are case-insensitive and work in English and Spanish

Transactional texts

Reminders and confirmations are sent in response to a booking or a message the customer sent first, and your business name appears in the text so customers always know who it's from.

See the Messaging (SMS) Terms for full details.

Text Messaging & Compliance — SUBLAKE Docs