SUBLAKE runs the front office 24/7 for field and home service businesses — an AI Receptionist that answers every call, text and web chat and takes the job down, flagging urgent ones to your phone, and an AI Office Manager that handles reminders, confirmations and no-show follow-up. It includes online booking, payments, a unified contact record and analytics.

How much does SUBLAKE cost?

SUBLAKE has two plans, and both include the full AI Front Office — online booking, payments, and a unified customer record. Pro is $99/month with 300 voice minutes, 1,000 texts, 1,000 emails, 5,000 contacts and 3 team seats. Business is $299/month for busier shops: 1,000 voice minutes, 5,000 texts, 5,000 emails, unlimited contacts and seats, and priority support. Both have hard caps — never overage. Every account starts with a 14-day free trial — no credit card required.

What does the AI actually do?

The AI Receptionist answers every inbound call, text and web chat 24/7, answers questions about your services and prices, takes the job down — who, where, what is wrong and when suits them — and pushes urgent jobs to your phone. It never books a time itself: you call back and confirm it, or customers book themselves through your booking link. The AI Office Manager then sends the confirmation and reminders and follows up after a no-show.

Which industries is SUBLAKE built for?

SUBLAKE is built for field, home and commercial service businesses: plumbing, HVAC, electrical, roofing, landscaping, cleaning, pest control, appliance repair and the other trades where you are on a job and cannot pick up the phone.

Is there a free trial?

Yes. SUBLAKE includes a 14-day free trial on every account. No credit card is required to start, and you can cancel before day fifteen for $0.

Tap to Pay

Take a card in person, right on your phone — no extra hardware.

In-person payments

Tap to Pay lets a customer tap their card or phone to pay you in person. Enter the amount, hand them the phone, they tap, done.

Where to hold the card

Present your phone to the customer and ask them to hold their card horizontally on the tap area for a few seconds, until the screen says it is done. On iPhone the tap area is at the top of the device; on Android it is on the back, usually the upper half, where the NFC antenna sits.

Keep it still until the screen confirms the read. A thick case, or a card left in a wallet with several other contactless cards, can stop it reading — take the card out of the wallet if the first try does nothing.

What customers can pay with

Contactless debit and credit cards — the ones showing the contactless indicator (the little wave symbol)
Apple Pay on iPhone, and Apple Pay on Apple Watch
Other digital wallets and wearables that support contactless payments, such as Google Pay and Samsung Wallet

If a card has no contactless symbol it can't be tapped. Send a payment link instead and the customer can pay by typing the card in.

If the customer is asked for a PIN

Some cards ask for a PIN. When that happens the screen switches to a PIN pad — hand the phone to the customer and let them enter it themselves, the same way you would with a card terminal. You never see the digits, and neither do we.

If the customer needs visual or other assistance, they can choose Accessibility Options on the PIN screen. Audible instructions then guide them to draw the PIN on the screen, or to tap the screen once for 1, twice for 2, and so on for each digit.

If a card can't complete the payment with its PIN, ask for a different contactless card or a digital wallet.

If a card is declined

A decline comes from the customer's bank, not from SUBLAKE, and we show you the reason the bank gave. Nothing has been charged.

Ask them to try the same card again — a single decline is often a one-off — and if it declines a second time, ask for a different card, or send a payment link so they can pay from their own phone later. You can send the customer a record of the declined attempt from the decline screen if they want one; it is clearly marked as an attempt, not a receipt.

If nothing happens when they tap

Check the card is flat against the right part of the phone and held still, that the card is out of the wallet, and that you have a signal — Tap to Pay needs an internet connection. If the phone has been asleep in your pocket, the first tap of the day can take a couple of seconds longer while the reader wakes up.

Availability

Tap to Pay runs in the SUBLAKE mobile app on a supported phone. When you're not in person, payment links work everywhere, including on the web.