SUBLAKE runs the front office 24/7 for field and home service businesses — an AI Receptionist that answers every call, text and web chat and takes the job down, flagging urgent ones to your phone, and an AI Office Manager that handles reminders, confirmations and no-show follow-up. It includes online booking, payments, a unified contact record and analytics.

How much does SUBLAKE cost?

SUBLAKE has two plans, and both include the full AI Front Office — online booking, payments, and a unified customer record. Pro is $99/month with 300 voice minutes, 1,000 texts, 1,000 emails, 5,000 contacts and 3 team seats. Business is $299/month for busier shops: 1,000 voice minutes, 5,000 texts, 5,000 emails, unlimited contacts and seats, and priority support. Both have hard caps — never overage. Every account starts with a 14-day free trial — no credit card required.

What does the AI actually do?

The AI Receptionist answers every inbound call, text and web chat 24/7, answers questions about your services and prices, takes the job down — who, where, what is wrong and when suits them — and pushes urgent jobs to your phone. It never books a time itself: you call back and confirm it, or customers book themselves through your booking link. The AI Office Manager then sends the confirmation and reminders and follows up after a no-show.

Which industries is SUBLAKE built for?

SUBLAKE is built for field, home and commercial service businesses: plumbing, HVAC, electrical, roofing, landscaping, cleaning, pest control, appliance repair and the other trades where you are on a job and cannot pick up the phone.

Is there a free trial?

Yes. SUBLAKE includes a 14-day free trial on every account. No credit card is required to start, and you can cancel before day fifteen for $0.

SUBLAKE Docs Dashboard

Browse the docs

Introduction

AI Employees

Channels

Inbox

Requests & Forms

Calendar & Booking

Payments

Your Business & Customers

Integrations

Developers

Security & Compliance

Billing

Troubleshooting

Training Your AI

Markdown Open in Claude Open in ChatGPT

Your AI is only as good as what it knows — and you control that.

Business Info: your facts

Business Info is the one place for your business details — name, trade, contact details, address, hours and logo. Your services and prices live in the Price book. Every AI employee reads from it, so you update a fact once and it's used everywhere.

Brain: tone, knowledge, and rules

Each AI employee has a Brain where you set:

Tone — how it sounds (professional, friendly, direct)
Knowledge — answers to the questions your customers actually ask
Rules — specific do's and don'ts for how it should behave

Grounded in your business

Your AI answers from your business facts and your rules — not from guesswork. When it isn't sure, it takes a message instead of making something up.

Training Your AI — SUBLAKE Docs