Every chair full. Every DM booked
Your stylists can't stop mid-color to answer the phone. Your AI concierge books 24/7 across Instagram DMs, SMS, web, and calls — in your brand voice. Cancellations refill from the waitlist. No-shows go down. Chairs stay full.
Getting started is easy.
Connect your channels in one click
Link Instagram, Facebook, Messenger, Gmail, Outlook, SMS, Google Business Profile, Google Calendar, and Stripe for deposits — one-click OAuth, no data entry.
AI concierge activates
Your AI learns each stylist's services, specialties, pricing, and preferred hours. Books color, cuts, facials, and injectables around everyone's calendar — in your brand voice.
Watch every chair fill
Cancellations auto-filled from the waitlist. No-shows cut by 50%. Instagram DMs become bookings. Every client walks out with a rebook and a 5★ review request.
Your AI employee team that works 24/7.
Every Instagram DM becomes a booking. Every client gets their rebook text. Every 5★ review earned while your stylists stay creative — not glued to a phone.
Books DMs, calls, and walk-ins — 24/7
Answers Instagram DMs, Facebook messages, SMS, and calls instantly. Matches each client to the right stylist and service duration. Collects deposits. Books color, cuts, facials, and injectables — even at midnight when clients scroll Instagram.
- Books calls instantly
- Instagram & Facebook DMs
- Matches stylist specialty
- Collects deposits
- Bilingual (EN/ES/FR)
- Upsells add-ons
Are you open this Saturday?
Yes! We're open 9am–5pm. Want me to book at 2pm?
Yes, perfect 🙌
Done! Confirmation sent to your email ✉️
Every client = 5★ review
Texts a review link 30 minutes after the appointment ends — when the client is still glowing. Replies to every Google, Yelp, and Facebook review. Flags any sub-5★ feedback to the owner instantly so you can recover the relationship.
- Post-visit review text
- Replies to every review
- Client-story content
- Google Biz weekly posts
- Before/after with consent
- Recovers unhappy clients
Amazing service. Sarah was thorough and the whole team made me feel welcome. Highly recommend!
Thank you, Marcus! We're thrilled Sarah took such great care. See you at your next visit! 💛
Cancellations = waitlist text in 15 min
Smart reminders cut no-shows by 50%. When a client cancels, the AI instantly texts your top 3 waitlisted clients with the open slot — 70% of cancellations refill within 15 minutes. Rebook prompts go out 5 weeks after every color service.
- 24hr + 2hr reminders
- Waitlist instant-fill
- Rebook prompts (4-6 weeks)
- Confirmation flows
- Package sessions auto-tracked
- Handles reschedule requests
“Hi Tom! Reminder: your consult is tomorrow at 2pm. Reply Y to confirm.”
Instagram that fills your book
Plans and publishes your Reels, posts, and stories — on-brand aesthetic, tagged stylists, trending audio. Runs email campaigns for seasonal offers, gift cards, and birthday discounts. Announces new services, retail drops, and giveaways.
- Seasonal + birthday emails
- Instagram Reels & posts
- Stylist spotlight content
- Giveaway campaigns
- Retail product drops
- Gift card campaigns
Spring is here ✨ Book your refresh today — limited slots. Link in bio.
#spring #booknow #yourbrand
Built for every beauty + wellness business
Hair salons, med spas, day spas, fitness studios — SUBLAKE adapts to your stylists, your services, and your booking platform of choice.
Color, cuts, balayage — DM-booked.
AI books Instagram DMs and SMS instantly. Matches each client to the right stylist + service duration. Collects deposits via Stripe. Sends 5-week rebook prompts after every color.
More about Hair salonBeauty & wellness FAQs
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Everything you need to know about SUBLAKE and AI employees for your business.
SUBLAKE connects to the channels your salon already uses: Instagram, Facebook, Messenger, WhatsApp, SMS, Gmail, Outlook, Google Business Profile, Google Calendar, Yelp, Stripe (for deposits + gift cards), Mailchimp — plus Calendly and Zoom for consultations. New bookings write directly into your Google Calendar with stylist, service, duration, and deposit captured.